According to Pew Research Center just 5% of American adults used at least one of these platforms in 2005. By 2011 that share had risen to half of all Americans, and today 72% of the public uses some type of social media. That is how accessible the internet is today. The way people shop and buy has changed along with it and as a result, offline marketing isn’t as effective as it used to be. We’ll talk more about the specifics of digital marketing below in a minute.

Potential Customers are using Internet

The number one reason to use digital marketing is your target audience spends most of their time online! People love to browse various information on the internet, so there’s a chance that your business or products will be discovered once you have your online presence. Using SEO and Email Marketing platform, you can control what customers can see, and even persuade them to take a specific action, such as visiting your website or purchasing your product.

Digital Reviews Count

When you’re researching a potential new purchase, chances are the first pieces of information you’ll look for are genuine user reviews, whether that’s on your favorite e-commerce site, or on social media channels that have reviews enabled, like Facebook or Google My Business. For a user, these are the biggest source of social proof. These give you confidence about finally buying the product, and reassure you that you’re doing the right thing. But what about the advantages to a company? Whether you’re selling a product or service, running an online company, or having physical premises, online reviews are crucial for your business’s reputation. It means that you’re transparent to your potential customers because you allow them to gain more knowledge about your products and services.

Brand Awareness

Research shows that individuals want brands that they can trust, businesses that care for them, personalized and relevant content, and special deals customized to their needs and desires. All of these can be done through digital marketing! This is often the first step to driving performance-marketing goals, such as leads and sales. Make people more aware of your brand — especially by targeting relevant, high-quality audiences — and you increase your chances of generating conversions and dominating your market.

Focus on your Target Audience

A well-researched marketing campaign can help shape your content to meet the needs of your target audience. In social media, A target audience is the specific group of people you want to reach with your social channels. They are the people who are more likely to engage with you and be interested in your content, products, or services.

Analytics in Real-Time

Digital marketing analytics are extensive and essential to your ongoing strategy. Using Google or social media analytics, you can evaluate marketing strategies to identify what is working and what is not. Through these, you can adjust your marketing strategy based on the data provided.

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